Savvy Wealth Surpasses $1 Billion AUM

Savvy Wealth Surpasses $1 Billion AUM

By
Ritik Malhotra
|
January 9, 2025

When Savvy Wealth was just an idea, we set out to solve a fundamental problem: modernize wealth management while keeping the human connection at its core. Today, I’m thrilled to share that Savvy has surpassed $1 billion in client assets under management (AUM)—an achievement that validates the power of this mission.

In just 28 months since managing our first client dollar, we’ve grown to serve over 1,500 clients with the support of 38+ financial advisors across the U.S. This isn’t just a milestone for Savvy—it’s proof of what’s possible when you rethink an industry from the ground up.

A Year That Redefined Growth

2024 was nothing short of transformative for Savvy. This year we: 

• Quadrupled our AUM in a single year by recruiting a highly talented team of advisors

• Grew that talented team to nearly 40 strong. 

• Outperformed RIA industry benchmarks on AUM growth significantly

For context, according to Schwab’s 2024 RIA Benchmarking Study, the average firm grew by 18% (including market performance), while top-performing firms achieved organic growth of ~12%. Savvy’s 200% growth demonstrates how our unique combination of human-first advice and cutting-edge technology is reshaping wealth management.

Why We Built Savvy

I often say that Savvy is the firm I wish I could have worked with when I was first navigating my financial future. After selling my first company, I realized how transformative it could be to work with the right financial advisor. But I also saw how outdated technology, snail-mailed documents, and manual workflows limited the client experience.

When we started Savvy, we asked one simple question: What would a wealth management firm look like if it was built today?

The answer is what you see in Savvy Wealth—a platform that eliminates inefficiencies, empowers advisors, and provides clients with an experience that feels modern, seamless, and deeply personal.

Empowering Advisors to Focus on What Matters

Too often, advisors are bogged down by outdated processes and administrative burdens. At Savvy, we’ve eliminated these pain points by giving advisors tools and support that let them focus on their clients:

• AI-Powered Co-Pilot CRM: Automates repetitive tasks so advisors can prioritize relationships.

• Advanced Investment Management Tools: Simplifies tax-loss harvesting, rebalancing, and portfolio allocation. 

• Built-In Marketing and Lead Gen Agency: Provides advisors with tailored campaigns and strategies, making client acquisition easier.

This isn’t about replacing the human connection—it’s about amplifying it.

A Team That Represents the Future

This year, we more than doubled our team of exceptional advisors at Savvy. Each brings unique expertise and a passion for serving clients. I’m especially excited to work with some of our most recent advisor additions to the team including: 

• Cindy Alvarez and Janelle Van Meel (CO): Specialists in empowering women through life transitions. 

• Erin Niehaus, CFP®, CEPA (CA): A wealth manager with three decades of experience serving tech leaders and healthcare professionals. 

• Samuel Saleh, ChFC (CA): A retirement and legacy planning expert with deep knowledge of business succession.

These advisors joined us because they saw the opportunity to scale their practices while maintaining their personal touch—something Savvy makes possible.

Looking Ahead

Hitting $1 billion in AUM is a significant milestone, but we’re just getting started. The wealth management industry is at a crossroads. Clients demand more personalized, tech-enabled experiences. Advisors want more freedom and better tools.

Savvy is uniquely positioned to deliver both. By continuing to innovate, invest in our technology, and grow our advisor network, we’re shaping the future of wealth management.

To our clients, advisors, and team: thank you for believing in this vision. Here’s to what we’ll build together.


Advisors:
Ready to scale your practice with Savvy’s platform?

Together, we’re building something extraordinary.

– Ritik

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Ritik Malhotra

Ritik is Founder & CEO at Savvy Wealth. When trying to find a financial advisor that offered a tech-forward, modern experience after selling two startups in his 20s, Ritik was compelled to found Savvy when he was unable to find what he was looking for. Since then, Ritik has built an AI-driven technology platform and $700M+ AUM firm that not only simplifies advisors' day to day, but also reduces friction in client engagement.

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Ritik Malhotra is an investment adviser representative with Savvy Advisors, Inc. (“Savvy Advisors”). Savvy Advisors is an SEC registered investment advisor. The views and opinions expressed herein are those of the speakers and authors and do not necessarily reflect the views or positions of Savvy Advisors. Information contained herein has been obtained from sources believed to be reliable, but are not assured as to accuracy.